2022—Present
Exploria is a vital organ of the underground rave scene in Nova Scotia, organizing events that not only draw established artists off the “main circuit” but also provide a platform for local emerging artists to stand on and grow from. As Exploria has evolved over the years, so has its visual identity. This evolution can be traced through years of event posters, the emergence of a new logo, as well as T-shirts to commemorate the fourth iteration of its exciting side project: an annual summer solstice party called Body Language.
2023—Present
fuit.es provides a creative online space designed with the “anarchive” as its operational concept. The site is undergoing a revision to streamline its UI/UX, with special attention to improving the UI for its creative toolkit, which was initially very opaque and disjointed. One unique design that has emerged from this process is the “Caddy”, which centralizes the toolkit around an amorphic radial interface that allows users to browse, select, and configure all tools while editing media in real-time upon the digital canvas of the site. There is also some consideration of implementing a virtual assistant to help familiarize users with the site’s new features, called “Drippy” (like Microsoft’s “Clippy”, but hopefully less annoying).
2025
G.Roy is the moniker of Galen Conroy, a DJ and music producer. While focused on underground house music, their brand is meant to feel more robust and timeless, bridging multiple genres while remaining distinct and memorable. The “g” monogram is the key element, embracing simplicity without compromising its memorability. Though abstract, its likeness to a DJ’s hand meeting a turntable and tonearm is there for those with the eyes to see. The wordmark is an expansion of the monogram, informing the shape, weight, and flow of each sequential glyph.
2020, 2023
Custom lettering designed for Re:Conceive, a fundraising compilation (and its sequel) organized by T. Speakman and supported by Canada Council for the Arts, featuring cutting-edge electronic music from musicians in and around Montreal. All revenue is donated to the Native Women’s Shelter of Montreal and Just Solutions (pro bono refugee legal clinic).
2022
Echolurch is the project of music producer Doug Robertson, who explores the broad space between techno, ambient, and stranger, haunting soundscapes. The brand of Echolurch evokes a digital shroud in the darkest corner of the nightclub, concealing something that is not quite organic nor electronic, but a secret third thing. Echolurch has released most albums and EPs in both digital and cassette formats, with one of their latest albums, Living Stream, including a limited-edition long-sleeve shirt.
2025
Coupe Coupe is a small hair studio based in Montreal, offering an accessible and approachable space to receive high-quality, fashion-forward hair services in an inclusive environment. The website coupecoupe.co was developed for both desktop and mobile on the Squarespace platform, and is designed for quick and easy familiarization with the studio and its resident hairdressers before booking their services. A minimalist approach was agreed upon from the very beginning; no fuss, just the bare necessities delivered in a modest style befitting the studio’s brand.